• Overview
• Integrated Strategic Marketing
• Interactive Media & Website Design
• Search Engine Optimization
• Marketing Performance Metrics
  & Analytics
• Paid Search Marketing (PPC)
  & Campaign Strategy
• Customer Retention
  & Acquisition Communications
• Web Application Development

Nobis Interactive, a customer retention and acquisition agency located in the greater San Diego, California region.

Customer Retention & Acquisition Communications

The ability to convert potential business to first-time business, and first-time business to repeat business – whether for a single retail customer or a B2B relationship – is one of the Holy Grails of marketing. Even the slickest advertising and most creative marketing activities are under-valued and compromised if they are not supported by effective Customer Retention and Acquisition Communications.

Let’s assume that you have fully developed your Web-presence. You have:

• A slick new Website that reflects the best branding, identity, messaging, technology and design that you can present for your market
• Smart-profile advertising campaigns, from banner ads to pay-per-click and search marketing placement
• Effective and polished marketing collateral
• Improved Search Engine ranking with optimization

You‘ve got all the right stuff. The shelves are stocked, the door is open, the Welcome sign is in the window. You have successfully attracted potential Customers; but now, to convert them, you have to invite them to interact, to engage in a transaction, and to come back.

Nobis Interactive helps you develop and manage customer relationships with effective email and newsletter communications. We manage the entire strategy, life-cycle and architecture of Customer Retention and Acquisition Communications –

• Infrastructure and Technology – List management applications and databases; mail servers; CRM interface; Web application forms and CGI scripts; ISP white lists; SPAM filter work-around; multi-part messaging
• Strategy, Messaging and Content – Subset of Integrated Strategic Marketing; communications planning and programs; synchronized campaigns with other marketing and advertising initiatives; content, copy writing and editing; features and options; personalization and personalized data-merging; opt-in incentives
• Templates, Format and Design – Email and newsletter typographic design; templates, and boilerplate content; plain text, RTF, and HTML formatting; creative design and art; template management; custom footers
• Administration – All preparation, staging, and send/receive processes; record-keeping for template usage and content sent; route click-backs, responses, secondary messages, follow-up messages; inquiry responses
• List Management – List building tools, strategies, programs; importing, compiling and sorting; demographics and segmentation; list synchronization; auxiliary data; subscriber format preferences
• List Maintenance – List cleaning, opt-in and opt-out mechanisms; subscribe and unsubscribe processing; subscriber transfers to other lists; do-not-send lists and filtering
• Real-Time Reporting – Response rates and metrics; analytics and program changes; versatile reporting