Nobis Interactive, a marketing performance metrics and analytics agency located in the greater San Diego, California region.

Marketing Performance Metrics & Analytics

One of the most-often overlooked aspects of a company’s overall online presence is the knowledge you can collect, analyze and use to increase:

Marketing Performance Metrics and Analytics (MPMA) is the strategy, collection and analysis of data across many facets of your online activities. MPMA involves the potential use of literally hundreds of types of data and information sets. The variation of data that you can collect, and ways you can use this information, grows steadily.

When used correctly and fully, MPMA (or, analytics) is one of the most powerful tools you can use to gauge the efficiency of all aspects of your online presence – whether search engine related, or for marketing and advertising campaigns, or for Website usability and functionality.

Understanding various tools and techniques, and knowing which data to collect and how to analyze it, are the starting points of effective MPMA practice. To get the most value from MPMA, you need advanced capabilities in several areas.

However, the most important of all skills needed for effective MPMA practice, is to know how to interpret your analysis.

Nobis Interactive Marketing Teams are experts in the use of MPMA. We work with all industry standard data-collection and analysis tools. With years of experience in a rapidly changing environment, we have learned in-depth ways to take advantage of MPMA analysis. By working with many different types of case scenarios, clients and objectives, we are able to turn expert analysis into expert interpretation.

Whether you have an analytics program in place, or are just realizing the value of having one, we are able to help. We can assist you with a needs analysis, with choosing a strategy and tool vendor, and with implementation, configuration and analysis. These are industry standard services.

But we don’t stop with giving you an analytical description of what is happening with your Paid Search, Pay-Per-Click and organic search engine results. We don’t stop with giving you an in-depth look at who is using your Website, where they are coming from, how they are using it, and what they are (and are not) doing. We don’t stop with providing metrics and analysis that describe the results you are getting with your email and newsletter campaigns.

We provide more – we interpret and exploit marketing metrics and analytical data to more effectively –

Nobis Interactive can partner with you to provide real-time, ongoing MPMA services, reports and recommendations.

Our methodologies help you understand, monitor and adapt to ever-changing environments. We provide a range of reports that analyze, interpret and make recommendations about all aspects of your online activities.

Overall Performance

ROI Analysis – Custom summary and in-depth ROI Analysis reports that quantify the effectiveness of your Website, marketing and advertising programs, and customer communications campaigns. These reports are rounded out with accurate interpretations and suggestions for improvements.

Key Indicators – Custom reports on key business indicators allow you to quickly adapt to market trends and special and seasonal events. Small changes in content, strategy and programs often result in the greatest returns.

Security and Alerts – MPMA is an important part of your overall security and quality of service efforts. Analysis and reports lead you to awareness and resolution of pay-per-click fraud, Website server status, downtime, and problems, hacking and security breaches, and performance errors or problems in marketing and advertising associated technologies.

Marketing and Advertising

Complete and accurate, quantifiable metrics are essential to assess the efficiency of your marketing and advertising investment.

We design, implement and report on comprehensive data that shows where your ROI is – and isn’t. With additional interpretation and planning, we can direct you to improved results from specific marketing efforts, advertising campaigns, outreach and tactics.

Summary and full reports show cross-sections, tie-ins and comparative costs and results across multiple factors. Reports include:

Website Design, Usability and Functionality

We create and provide in-depth and summary reports that explain who is using your site, where they came from, and what they do at your site. We can help you understand visitor behavior, and how to make changes to your campaigns and Website to increase traffic and attain greater conversions.

A few of the metrics we use include an analysis of traffic, click paths, entry and exit pages, session depth, length and frequency, page view metrics, downloads, numbers of unique and returning visitors, referring pages, Website search terms, form usage, and many more.

Search Engine Optimization

We implement multiple analysis tools and interpret the results to better understand the search terms people use to get to your site, how you rank in various search engines (using these search terms and variations), how to improve your ranking in various search engines, and how to increase traffic by visitors most likely to convert.

A few of the metrics we use include an analysis of search results: conversion rate tracking, search terms and referring search engines.