Nobis Interactive, a PPC search engine marketing campaign bid management firm located in the greater San Diego, California region.

Paid Search Marketing (PPC) & Campaign Strategy

Two types of online advertising have become indispensable components of an effective Web-presence – Paid Search Marketing (or, Paid Inclusion), and Pay-Per-Click (PPC).

Both types of advertising have very particular benefits – when used strategically and correctly. On the other hand, both types of advertising present a maze of choices, challenges and potential pitfalls that can quickly sap your budget and lead to diminishing returns.

Efficient, gainful management of Paid Search and PPC programs requires continual oversight – ranging from the ability to provide real-time monitoring and up-to-the-minute decisions, to long-term trend-watching and staying on track with industry curves.

Nobis Interactive marketing and creative teams are dedicated to providing finely-tuned Paid Search and PPC management and optimization services.

We know the world of Paid Search and PPC – from industry trends, to tricks of the trade. We stay trained in best practices and techniques as they develop in the Paid Search and PPC marketplace.

We bid on Paid Search keywords – and closely watch the competition and our results. We analyze returns on investment, and quantifiably measure outcome. We utilize Marketing Performance Metrics and Analytics that we perform, or that you provide to us, to pin-point Paid Search and PPC placement. We stay tuned to market fluctuations, and are ready to turn on a dime.

Campaign and Account Management – Nobis Interactive marketing managers handle campaigns and accounts from end-to-end. With an eye toward bottom-line savings and ROI, we work with you to make key decisions about depth and breadth of placement, overall strategy, descriptors, landing page content, and more.

Search Keyword Analysis and Selection – Cost-effective Paid Search placement depends on correct keyword settings so that you appear only in the searches that you want to appear in. Watching traffic and your ultimate results from Paid Search is a real-time gauge that points to the effectiveness of keyword settings. With this information, we frequently fine tune keyword settings for greater cost savings and conversions.

Website Optimization – Natural (organic) search engine ranking supplements Paid Search and PPC. A high search engine ranking (due to optimization) on the same page as a placed Paid Search or PPC appearance doubles your impression.

Websites that receive a lot of traffic from search engine referrals have special design considerations for receiving traffic, and we pay attention to this need with Interactive Design. Likewise, an analysis of content in your Website can reveal keyword settings that are more valuable than ones being used.

Creative Descriptions – Paid Search and PPC placements require descriptions that are compelling, inviting and accurate to your content. Ineffectual and inaccurate impressions cost money and lost potential revenues. Nobis Interactive marketing managers develop interest-grabbing descriptions and tag-lines.