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Case Studies - Capital Hunter

Who They Are

CapitalHunter.com is a web-based financial information company that identifies and disseminates national and world-wide data on venture capital firms and venture capital and equity financings. In November 2002, Dante Fichera, CPA and Paul Welch, co-founders, assembled a talented and experienced team of financial entrepreneurs to create CapitalHunter.com. With their subscription, customers gain access to a robust searchable database of investor and funded company information.

For a nominal subscription fee, Capital Hunter subscribers gain unlimited access to the Capital Hunter database of tens of thousands of historic funding events, can search the database of thousands of venture capital and active private equity investors, search for key executives in the venture capital industry and research companies funded by Venture Capital firms and other investors. Subscribers can also download reports with funding event details (including management contact information and investor names). Capital Hunter provides valuable tools for those raising capital for their businesses or those simply interested in following the capital markets.

Now, with more than a thousand subscribers, Capital Hunter, is proving to be an active and respected research firm in the venture capital arena. On a repeated basis, Capital Hunter's research with its quality assurance of data integrity is looked to for statistics and reports by other respected business publications such as business journals and newswires.

What We Did

Our role in the assistance of Capital Hunter was comprehensive. From business development / marketing aspects; to application development, and database / server architecture, Nobis Interactive pushed the limits of creativity and functionality from top to bottom.

Business Development engagements included:

• corporate identity design / branding
• business cards
• brochures
• letterhead
• greeting cards / thank you cards
• website user interface design
• Flash development
• newsletter design

Application Development engagements spanned from hardware to software.

• corporate identity design / branding
• Planning and design of mission critical server and network configuration
• Integration and deployment of systems hardware and software
• Database architecture design and implementation
• Custom programming for dynamic ASP pages using Visual Basic Script and Javascript (see "How it Works" section below)
• Integration of Verisign's Payflow Pro Recurring Billing system and Secure Socket Layer for eCommerce
• Search Engine Optimization

How It Works

Capital Hunter's core is made up of three parts: The Data Entry System, The Intranet, and the product available to the General Public.

Data Entry System (the Power Behind the Product)

Capital Hunter boasts a robust SQL server database containing tens of thousands of historic funding events. This database is maintained by Capital Hunter's financial analysts through a sophisticated data entry system custom developed from Nobis

Features Include:

• User Management System
• Company Information Tracking
• Investor Information Tracking
• Funding Event Information Tracking
• Key Personnel Information Tracking
• Reporting Systems
• Quality Control System

Custom Intranet

With a powerful product, comes the need for powerful management systems. Nobis designed and deployed a custom intranet solution for Capital Hunter with the following features:

• Intranet User Management system including permissions (security levels) settings
• Newsletter Generator System
• Newsletter Mailing List Management System for Anti-Spam Law compliance
• Customer Management System
• Discount Keys System
• Webtraffic "quicklook" and reporting systems
• Custom data extraction tools
• SEO Management System
• Quality Control System

The Product

Nobis is very proud of all the "behind the scenes" technology that goes into developing the systems that enable Capital Hunter to deliver a quality product. With Capital Hunter's attention to detail, and quality assurance, Nobis has the pleasure in witnessing the company grow into a successful enterprise.

Some product features include:

• Subscription product containing access to weekly reports, company searches, investor searches, etc.
• Pay per record investor searches with "On the Fly" generated Acrobat PDF reports
• Custom XML data feeds
• Customer Profile Update system
• Forgotten Password Retrieval System
• Fast stats tools on the home page with dynamically generated 3D graphs